About Us

The design team of Gene and Bauble Cherniak, veterans in the watch business for a combination of over forty years, has led Rich Company, a divison of Rich Dial Corporation, through numerous changes. Along with watch design, product technology and a knowledgeable source of ideas for marketing, their visionary talents have guided the company to its continuing success and longevity.

As one of the oldest American watch companies in the United States, Rich Company is an internationally known watch company famous for the design and production of Limited Edition and Museum collectible timepieces. , Rich Company is a leader in the production of private label, award and promotions, company identification, highly technical radio frequency and voice recording watches with specialized packaging.

Starting out as a small watch repair business in Downtown Los Angeles providing complete watch component service to the trade. With a vision of expansion, Rich Company became the largest of its kind in the West. Expanding talents even further, Rich Company became involved in the sales, design and marketing of watches.

Our affiliate Hong Kong watch factory has precision machinery and technology from Japan and Switzerland which produces our extremely high quality watch products. Our watch design and production team has earned the trust and confidence of clients from around the world. With a stable of the finest quality box manufacturers in China, packaging is our specialty featuring hundreds of unique styles.

Our watch movement factory produces a selection of Japan and Swiss quartz and mechanical movements.